Press Releases

Press Releases2026-09-03

Informa TechTarget and The Sherpa Group Join Forces to Launch ‘Partner Demand Assurance’ | Channel Dive

Informa TechTarget (NASDAQ: TTGT) and UK-based partner marketing agency The Sherpa Group have jointly launched the Partner Demand Assurance (PDA) solution, combining their data, audience, and enablement capabilities to address pain points such as lack of transparency in follow-up processing of partner leads, helping B2B technology companies maximize and prove the return on investment of their partner programs.

Press Releases2026-09-03

Informa TechTarget Launches the ‘B2B AI Authority Index’ to Assess Brand Health in the AI-Mediated B2B Buyer’s Journey | Channel Dive

On August 25, 2026, Informa TechTarget announced the launch of the B2B AI Authority Index, a diagnostic tool based on 24 questions that assesses brand authority in AI-mediated buying journeys and categorizes brands into four archetypes.