The managed services business continues to evolve as providers automate processes, strengthen security capabilities, and cope with increasingly complex IT environments. Leading MSP vendors are raising industry standards by integrating AI and cybersecurity into Professional Services Automation (PSA) and Remote Monitoring and Management (RMM) platforms.

Analyst firm Omdia (a sister company of Channel Dive) included Kaseya in its annualLeaders in RMM and PSA Platformslist this year. ConnectWise, HaloPSA, N-able, and NinjaOne continue to hold leading positions in the global vendor matrix.

Robin Ody, Omdia's MSP business lead, said the matrix and its associated 2025 Vendor Performance Index Overview are not just a scorecard of products or revenue. Vendors singled out by the firm must demonstrate "the highest standards of channel and technology capability" over a 12-month period, based on scores from channel partners and Omdia analysts.

Such assessments are becoming increasingly important as vendors add AI, Managed Detection and Response (MDR), vulnerability management, remote access, backup, and Microsoft integrations to their core platforms.

The platform market is expanding. Last year, RMM and PSA vendors generated over $20 billion in total revenue, up 16.4% from 2024. The top five vendors hold about three-quarters of the market share: ConnectWise at 23.8%, Kaseya at 22.5%, NinjaOne at 14.6%, N-able at 8.4%, and HaloPSA at 6%.

Common threads linking these vendors include platform consolidation, AI-driven technician productivity, and the convergence of cybersecurity features into RMM and PSA. Specifically, Ody noted in the analysis that ConnectWise is shifting toward a more platform-oriented strategy, Kaseya has a broad product portfolio and is moving toward platform operations, and NinjaOne Remote "strengthens platform integration." Kaseya's Digital Workforce is designed to "work like a top-tier technician," while HaloPSA's AI features are "reducing manual service desk triage."

These additions mean less manual work for partners, while also bringing security service revenue and scalability. However, as more customer operations are run through fewer platforms, the added features also raise questions about pricing, security exposure, product maturity, and vendor dependency.

Data interpretation

According to Omdia data, ConnectWise remains the market share leader, with RMM/PSA revenue approaching $500 million. The vendor scored highest in leadership in Omdia's Champions quadrant at 71%. In platform advancement, the company acquired AI service desk automation vendor zofiQ, launched a PSA modernization powered by Asio, and released ConnectWise Pro, bundling PSA, RMM, RPA, remote support, documentation, reporting, and CPQ into a single contract. ConnectWise also added agentic MDR based on RPA security operations, embedding AI deeper into incident response processes.

Kaseya ranks second with $470 million in RMM and PSA revenue, growing 14.9% in 2025. Ody noted that Kaseya has a massive MSP business—about 35,000 MSPs in its ecosystem—and a "broad product portfolio moving toward platformization." The vendor's Digital Workforce is described by Omdia as an agentic learning system designed to work like a "top-tier technician," offering a single view and unified data flow across platform components, which is another differentiator. Ody said INKY's AI models will strengthen threat correlation across endpoints, identity, and email, bringing broader security coverage and bringing more core MSP functions into the same ecosystem.

NinjaOne is the fastest-growing case. Omdia said the company grew 62.7% in 2025, with RMM/PSA revenue reaching $305 million, capturing the largest share among ranked vendors. Its momentum score of 72% ties with HaloPSA for the highest in the Champions quadrant. NinjaOne's recent developments include the addition of NinjaOne Remote, Microsoft integrations, and MSP NXT. Ody believes the latter "marks a thoughtful investment in community and partner ecosystem infrastructure." For partners, these changes fill platform gaps, bring Microsoft-managed endpoints into a single console, and build MSP community structures that larger, established vendors have had for years.

N-able's Champions story is the most cybersecurity-forward. The acquisition of Adlumin brings XDR and MDR into its RMM and backup core, while N-able also added vulnerability management to N-central and N-sight. For partners, this means more security detection, response, and remediation operations can be performed in the same console they already use to manage endpoints, reducing reliance on standalone security tools while also making execution more critical. Omdia puts N-able's 2025 RMM/PSA revenue at $175 million, up 4.1%.

Finally, HaloPSA's Champions position shows that focus still matters. Ody describes HaloPSA as a "specialist PSA vendor." According to Omdia's performance index, the company's 2025 revenue was $125 million, up 36% year-over-year. Ody noted that HaloPSA's MCP endpoint enables it to provide "AI agent-ready infrastructure at the PSA layer." This means third-party AI tools can operate within Halo without custom integrations. Meanwhile, HaloPSA's forecasting, ticket categorization, and auto-acknowledgment features extend AI applications to daily service desk operations, helping partners predict ticket volumes, reduce manual triage, and speed up initial responses.

Ongoing challenges

Despite commonalities, each vendor faces unique challenges.

According to Omdia analysis, ConnectWise's platform transformation is not yet complete. The RMM/PSA leader also must address the security burden highlighted by the "significant" ScreenConnect security incident in 2025. Kaseya must prove that its broad platform strategy can deliver product depth, especially around Datto RMM, while continuing to resolve partner pricing friction. And NinjaOne, amid accelerating growth, needs to continue building platform depth and partner ecosystem infrastructure.

N-able's test is whether its cybersecurity platform strategy can translate into real partner execution across RMM, backup, MDR, and vulnerability management. Finally, HaloPSA must prove whether a specialist PSA vendor can maintain its core position as larger competitors push broader MSP technology stacks.

For partners, Omdia's matrix turns RMM/PSA vendor selection into an operating model decision. Leading vendors are building deeper platforms around AI, security, backup, remote access, and Microsoft management. MSPs now need to ask themselves: Are these platforms reducing complexity and protecting margins, or simply shifting more business into a single vendor's technology stack?